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In the long run, this increases the percentage of mutually satisfactory bargains, and the individual who has found dealing with you satisfactory, of course, is more likely to deal with you again. - (Savages of Gor, Chapter 14, Sentence #84)

Not only are tensions eased but vanities are less likely to become involved in the trading. It is easier, if one is smiling, to get a little less than one would like, or to give a bit more than one might otherwise choose to. Concessions, thus, for both sides, are less like defeats and more like favors bestowed on friends. In the long run, this increases the percentage of mutually satisfactory bargains, and the individual who has found dealing with you satisfactory, of course, is more likely to deal with you again. He becomes, in effect, a customer. It is better to make less profit on a customer and have him come back than make a higher profit and not see him again. These, at any rate, were the sentiments of Grunt, who seemed popular with the Dust Legs, and, as far as I can tell, they are substantially sound. - (Savages of Gor)