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The ideal impression to convey to the customer is perhaps that you have marvelous merchandise for sale, that even now many people are interested and buying, that it is moving fast, and that if he sees a girl he wants, perhaps he should snatch her up before someone else does. - (Players of Gor, Chapter 7, Sentence #76)

The matter of the empty collars was not an easy one to interpret. If there are no empty collars then customers may think that no one else is interested in the merchandise, perhaps that something might be wrong with it, and then go elsewhere. If there are only a few girls left, and many empty collars, they may get the impression, perhaps mistakenly, that nothing much of interest is likely to be left. The ideal impression to convey to the customer is perhaps that you have marvelous merchandise for sale, that even now many people are interested and buying, that it is moving fast, and that if he sees a girl he wants, perhaps he should snatch her up before someone else does. If you see a female locked in her platform collar, with its chain, of course, and in a while you see the collar empty, it is not irrational to suppose that she has been sold. Sometimes a woman who has been sold is not immediately removed from the platform but only, in one way or another, marked "Sold". There are several ways in which this can be done. - (Players of Gor)