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It is an advantage of the auction that in it one is likely to obtain the highest price for a given item, certainly if there is active bidding. - (Mercenaries of Gor, Chapter 25, Sentence #334)

Such sales are private, of course, and usually involve high-grade merchandise being proposed to an affluent clientele. One must not infer, however, that all girls are either auctioned, or entitled to the distinction of the purple booth. Many girls are sold directly from slave houses, from cells and cages, from stalls in a bazaar, from public hawkings in a plaza, from open-air markets, from wagons, at festivals and fairs, from slave camps, in fields, at the edges of busy roads, outside city gates, and so on. It is an advantage of the auction that in it one is likely to obtain the highest price for a given item, certainly if there is active bidding. Not every seller, on the other hand, cares to, or can afford to, auction his stock, as an auction is likely to involve a great deal of time and expense. For example, it requires a venue, the services of an auctioneer, which do not come cheap, ideally a large amount of merchandise, adequate holding facilities, and much organization, planning, staging, and policing, and preferably a good deal of advertising. And if the auction does not turn out well, because of foul weather, poor timing, considerable competition, market conditions, or such, one could be ruined. - (Mercenaries of Gor)