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Accordingly, most auctions occur under the auspices of established slave houses. - (Mercenaries of Gor, Chapter 25, Sentence #339)

For example, it requires a venue, the services of an auctioneer, which do not come cheap, ideally a large amount of merchandise, adequate holding facilities, and much organization, planning, staging, and policing, and preferably a good deal of advertising. And if the auction does not turn out well, because of foul weather, poor timing, considerable competition, market conditions, or such, one could be ruined. Auctions, like most business ventures, are gambles, and they are best left to those with experience in such matters and with the resources to gamble intelligently. Accordingly, most auctions occur under the auspices of established slave houses. To be sure, some houses hold regularly scheduled auctions, and this eliminates the need for special advertising. Private sales, of course, are common, and sometimes slaves are traded, one for another. It is interesting to note that most girls are not frequently sold. - (Mercenaries of Gor)