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It has, however, in spite of that, never been changed or embellished; the stamp of Ar is a part of its tradition. - (Marauders of Gor, Chapter 8, Sentence #40)

Ar, populous and wealthy, the greatest city of known Gor, was regarded as a symbol of quality in merchandise. The stamp of Ar, a single letter, that which appears on its Home Stone, the Gorean spelling of the city's name, was often forged by unscrupulous tradesmen and placed on their own goods. It is not a difficult sign to forge. It has, however, in spite of that, never been changed or embellished; the stamp of Ar is a part of its tradition. In my opinion the goods of Ko-ro-ba were as good, or better, than those of Ar but, it is true, she did not have the reputation of the great city to the southeast, across the Vosk. Ar is often looked to, by those interested in such matters, as the setter of the pace in dress and manners. Fashions in Ar are eagerly inquired into; a garment "cut in the fashion of Ar" may sell for more than one of better cloth but less "stylish"; "as it is done in Ar" is a phrase often heard. - (Marauders of Gor)