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Collectors, for example, those who are rich, sometimes collect exotic brands, much as collectors on Earth might collect stamps or coins, populating their pleasure gardens not only with girls who are beautiful but diversely marked. - (Slave Girl of Gor, Chapter 3, Sentence #541)

It was natural, given the fact that the dina is the "slave flower," that eventually enterprising slavers, warriors and merchants, those with an interest in the buying and selling of women, should develop a brand based on the flower. Beyond this, there exists on Gor a variety of brands for women, though the Kajira brand, which Eta wore, is by far the most common. Some merchants invent brands, as the dina was invented, in order to freshen the nature of their merchandise and stimulate sales. Collectors, for example, those who are rich, sometimes collect exotic brands, much as collectors on Earth might collect stamps or coins, populating their pleasure gardens not only with girls who are beautiful but diversely marked. A girl, of course, wants to be bought by a strong master who wants her for herself, muchly desiring and lusting for her, not for her brand. When a girl is bought, of course, it is commonly because the man wants her, she, the female, and is willing to put down his hard-earned money for her and her alone, for she is alone; all she brings from the block is herself; she is a slave; she cannot bring wealth, power, or family connections; she comes naked and sold; it is she alone he buys. There are, of course, men who buy for brands. - (Slave Girl of Gor)